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What is a duplicate and a fake listing?
is a listing with an address that matches one of your locations, often with the same or almost identical name/content.
Every time you find a few listings of your single store or office on Google Business Profile — it means that you've found duplicates.
As a rule, duplicates are created by accident — by the users or by company employees who didn’t know about the existence of the main listings.
As a rule, duplicates are created by accident — by the users or by company employees who didn’t know about the existence of the main listings.
A duplicate business listing (a duplicate)
is a listing that matches one of your company names, but doesn’t match any of its addresses.
Every time you find a listing with your company's alternative name on Google Business Profile and its address doesn't match any of your company's real addresses — it means that you've found a fake listing.
Often a company is followed by a historical "train" of fake listings — old, closed or moved locations, locations before rebranding and other "junk listings".
Often a company is followed by a historical "train" of fake listings — old, closed or moved locations, locations before rebranding and other "junk listings".
A fake business listing (a fake)
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How duplicates and fakes affect your company
Decrease of traffic to real points of sale
The presence of duplicates and fakes of your main listing leads to an outflow of traffic to non-existent points of sale. It can also push the customer to choose your competitor with the correct information.
The presence of duplicates and fakes of your main listing leads to an outflow of traffic to non-existent points of sale. It can also push the customer to choose your competitor with the correct information.
Loss of reputation control
If a customer left a review or question in a duplicate/fake listing, you will never know about it.
In addition, negative reviews without responses accumulate and lower the rating of your duplicate/fake listings that potential customers might pay attention to.
If a customer left a review or question in a duplicate/fake listing, you will never know about it.
In addition, negative reviews without responses accumulate and lower the rating of your duplicate/fake listings that potential customers might pay attention to.
Loss of customer trust
When a customer finds a duplicate or a fake listing with incorrect/missing information instead of the right one, it can mislead and push him away.
80% of customers lose their trust in a company if its contact information is incorrect. In addition, duplicates presence can push clients to choose your competitor with clear and correct information.
When a customer finds a duplicate or a fake listing with incorrect/missing information instead of the right one, it can mislead and push him away.
80% of customers lose their trust in a company if its contact information is incorrect. In addition, duplicates presence can push clients to choose your competitor with clear and correct information.
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Poor local SEO results
When a search engine finds listings with duplicate information, it can’t identify which listing is the right one.
Therefore, the system distributes the "power" of ranking among several listings at once — main ones and duplicates/fakes. Thus, your main listing is ranked worse, and less often shown to potential customers. It leads to the loss of foot traffic to your offline locations.
When a search engine finds listings with duplicate information, it can’t identify which listing is the right one.
Therefore, the system distributes the "power" of ranking among several listings at once — main ones and duplicates/fakes. Thus, your main listing is ranked worse, and less often shown to potential customers. It leads to the loss of foot traffic to your offline locations.
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We search for duplicates
We search for duplicates
Once a month, BrandWizard will search for duplicate listings by name and alternative names of your brand.
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We search for fakes
We search for fakes
Once a month, BrandWizard will search for fake listings by name and alternative names of of your brand.
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You’ll get the opportunity to remove or merge
You’ll get the opportunity to remove or merge
The search results for duplicates/fakes will be available in your BrandWizard personal account, where you can decide send requests to delete or merge locations, as well as track the status of locations directly from your personal account.
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You’ll get a report with the results
You’ll get a report with the results
In your BrandWizard personal account, you can see and download the full report on the results of the search and moderation of duplicates and fakes at any time.
BrandWizard will take care of duplicate and fake listings removal on Google
Foot traffic increase
Higher ranking of the main listings, which is accompanied by an increase in foot traffic to your locations
You will not miss a single review or question in your listings and will be able to respond in time
Your brand’s reputation control
Customers will only find your listings with complete and correct information
Correct information everywhere
The results of duplicates/fakes removal for your company
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Get a detailed report on your company's online presence in location-based services.
where users leave reviews about your company and what is your average rating on the Internet
which digital services have information about you, and where it is missing
how much data is correct, incorrect and what are the errors
In this report, you will see:
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