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How BrandWizard helped Al Rifai boost local visibility and customer engagement across 101 locations

Al Rifai implemented BrandWizard to centralize location management, regain control over Google Business Profiles, improve review handling, and strengthen local visibility across its growing retail network.

Retail

Niche
Kuwait

Country
101

Locations
+335%

Listing impressions

About Al Rifai

Al Rifai is a leading name in the Middle East’s nut roasting industry. Known for its premium roasted nuts, coffee, dried fruits, and confectionery, the brand combines a strong heritage with modern consumer tastes across a wide retail footprint.

Challenge: fragmented listings, limited verification, and stalled review management

As Al Rifai expanded its network, the team faced several barriers that made local presence management difficult at scale:

only 45 out of 101 locations were listed,
just 9% of locations were verified,
many listings were suspended, disrupting visibility,
different managers had created listings over time, which led to access and ownership issues,
customer review engagement had slowed down due to team changes.

Solution: verification, centralized control, and a more structured review workflow

BrandWizard helped Al Rifai build a more scalable approach to local presence management across the network.

1) Verifying locations

BrandWizard’s Support team guided Al Rifai through the verification process and supported negotiations with Google, helping the team recover control over listings and build a more stable foundation for local visibility.

2) Centralized management

With BrandWizard, Al Rifai brought all location profiles into one dashboard, making it easier to manage updates, secure ownership, and reduce the risk of unauthorized changes.

3) Streamlined review management

Using Review Center and standardized response templates, Al Rifai created a more efficient workflow for responding to reviews and delivering a more consistent brand experience across locations.

Results: better visibility, stronger engagement, and more control

Better visibility on Google Maps

After improving profile coverage, verification, and management, Al Rifai achieved:

+335% increase in impressions

Stronger customer engagement

As listings became more complete and easier to manage, customers were more likely to take high-intent actions:

+51% calls
+89% direction requests

More control over listings and brand consistency

Al Rifai gained stronger control over local data, reduced operational friction, and improved consistency across its retail network through centralized profile management, ownership verification, and standardized review responses.

“BrandWizard has been a game-changer for us. It allows us to manage all our locations from one centralized place, streamlining everything from access to updates.”

Dina Diab, Regional Marketing & NPD Manager

Explore BrandWizard tools

Advanced Online Presence Analytics

Monthly analytical report on the status of your company's online presence

Review Center

Collect reviews from popular digital services, receive notifications of new ones and respond to them from a single account

Posts

Post your news, special offers or events in listings directly from the BrandWizard account to attract more customers to your locations

Małgorzata Wojdalska

Head of Ecommerce

More calls, more visits, and more positive reviews — all
thanks to consistent management of our Google Business Profiles.
Ilia Khoperia

CEO

We've seen remarkable improvements in our local search rankings and overall visibility. The results speak for themselves.
Lukasz Szatkowski

Regional Facilities Manager

With BrandWizard, we now have a clear, centralized view of our customer reviews, empowering us to react swiftly and enhance our service.
Dina Diab

Regional Marketing & NPD Manager

Their tool is invaluable to any business dealing with multiple locations.
Lucas Costamagna

Head of Digital Marketing

It is our pleasure to recommend BrandWizard, which has served as our service provider for managing the company's online presence and reputation.