Open Google and start searching your local market using the filtered keywords from your list. Your local market consists of the area where your customers are located in relation to your business.
The size of your local market can vary—it might be as small as your neighborhood, an entire city, or even neighboring towns. This depends on your business model, which Google helps define.
For example, a coffee shop might have a very small local market, as most customers come to get their coffee to go—typically people who live or work nearby. On the other hand, the local market for a zoo could be much larger, as people are willing to travel greater distances to visit.
Make a list of all the competitors you find in your local market. The next step is to analyze their categories, and this is where
GMBspy can help.
GMBspy is a free Chrome extension that saves you time. It allows you to navigate Google Maps, search for competitors in your local market, and view their categories. You can either search for competitors individually or simply hover your mouse over the map to see pop-up data.